A content brief is a structured spec for a new page or article. Not the article itself — the plan a writer or another LLM uses to build the article.
What's in a b/cited brief
| Section | What it contains |
|---|---|
| Title | One-line page title optimized for the target cluster |
| Why this brief | The LLM's read on why ranking for this cluster matters |
| Target queries | Primary (must-rank) and secondary (long-tail) queries |
| Outline | Suggested H2/H3 structure with word-count targets |
| Entities | Named things (products, frameworks, people) to mention |
| Questions to answer | Explicit Q&A pairs — increases AI citation chances |
| Schema markup | JSON-LD types to include for SERP rich results |
| Coverage diff | What's missing from your current site coverage |
| Internal links suggested | Top 5 URLs on your site to link from |
Why structured briefs beat ad-hoc outlines
Pages built from briefs perform better in both SEO and AEO because they:
- Cover the cluster's queries comprehensively (not just one variant)
- Have explicit Q&A blocks that LLMs love to extract
- Include the schema markup that qualifies for rich results
- Link to and from the right neighbours in your site graph
b/cited generates briefs from any topical cluster on demand. Free tier allows 3 lifetime briefs; Pro is unlimited.