b/cited
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C
Website Builders

Ghost

ghost.org ↗

How this compares

Ghost ranks #7 of 15 scanned website builders sites, scoring 79/100 — 4 points above the category average of 75. The category leader scores 83. Immediately above is Squarespace on 80, and immediately below, Duda on 74.

Cited by AI answer engines

In the week of Oct 11, 2026, none of the engines b/cited asked cited ghost.org on the website builders prompts b/cited watches: OpenAI (gpt-4.1-mini) on 0 of 5, Anthropic (claude-sonnet-4-6) on 0 of 5, and Perplexity (sonar) on 0 of 5. Citations are engine output at the time of the run, not a b/cited rating, and the prompts are a sample, not a census.

Overall
79 / 100
AEO
50 / 100
Rank
#7 of 15
Cited by AI
0 of 15
prompt × engine pairs, week of Oct 11, 2026
Last scanned
10/11/2026
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Results
C
Overall
79 / 100
32 pass18 warn2 fail
Scanned
ghost.org
0.5s · 52 checks
⚠ PSI_API_KEY not configured
Indexing & crawl91 / 10010✓1✗
  • HTTPS
    served over https://
    Docs →
  • HTTP response
    200 OK
    Docs →
  • Time to first byte
    225ms (fast)
    Docs →
  • Redirect chain
    direct hit, no redirects
    Docs →
  • robots.txt present
    224 bytes
    Docs →
  • robots.txt allows this URL
    Googlebot may crawl /
    Docs →
  • Sitemap referenced in robots.txt
    Sitemap: directive present
    Docs →
  • sitemap.xml present
    sitemap index with 20 child sitemap(s)
    Docs →
  • No noindex directive
    page is indexable
    Docs →
  • Canonical URL
    no <link rel="canonical"> — without it, Google picks a canonical for you
    Docs →
  • lang attribute on <html>
    lang="en-gb"
    Docs →
Metadata88 / 1006✓2!
  • Title tag length
    54 chars — within SERP-display range
    Docs →
  • Title tag present
    "Ghost: The best open source blog & newsletter platform"
  • Meta description length
    167 chars — will truncate in SERP (target 120–160)
    Docs →
  • Meta description present
    "Beautiful, modern publishing with email newsletters and paid subscriptions built-in. Used by Platfo…"
  • H1 heading
    single H1: "Turn your audience into a business."
  • Subheadings (H2)
    12 <h2> elements
  • Mobile viewport
    viewport meta present
  • Favicon
    no favicon — Google shows favicons in mobile SERP results
    Docs →
AEO (Answer Engines)50 / 1001✓6!1✗
  • llms.txt
    missing — recommended for sites you want cited by LLMs
    Docs →
  • ai.txt (Spawning consent)
    missing (optional) — Spawning consent file is not load-bearing for citation, but signals intent
    Docs →
  • AI crawler stance in robots.txt
    no AI crawler rules — robots.txt is default-permissive (most AI bots will follow this)
    Docs →
  • FAQPage schema (citation-friendly)
    absent — FAQPage is one of the most-cited schema types in AI answers
    Docs →
  • HowTo schema
    absent — HowTo gets cited heavily for procedural queries
    Docs →
  • Organization schema
    absent — Organization schema lets AI engines name your brand correctly
    Docs →
  • WebSite / WebApplication schema
    present
    Docs →
  • Author / Person schema (E-E-A-T)
    absent — author credibility is part of Google E-E-A-T and feeds AI citation trust
    Docs →
Structured data75 / 1003✓3!
  • JSON-LD structured data present
    1 JSON-LD block(s)
    Docs →
  • JSON-LD valid JSON
    all blocks parsed cleanly
    Docs →
  • Organization or WebSite schema
    WebSite
    Docs →
  • Sitelinks searchbox (SearchAction)
    no SearchAction — your site can't opt into the sitelinks searchbox feature
    Docs →
  • BreadcrumbList
    no BreadcrumbList — Google may not show your breadcrumb path in SERP
    Docs →
  • Content-specific schema in use
    no content-type schema (Article, Product, FAQPage, HowTo, …) — opportunity for rich results
    Docs →
Social cards80 / 1003✓2!
  • Open Graph (core 5)
    og:title, og:description, og:image, og:url, og:type all present
    Docs →
  • og:image dimensions
    og:image:width + og:image:height declared
    Docs →
  • og:image:alt
    no og:image:alt — sets alt text when image is shared
    Docs →
  • Twitter Card (core 4)
    twitter:card, twitter:title, twitter:description, twitter:image all present
    Docs →
  • twitter:image:alt
    no twitter:image:alt — limits accessibility on the X.com card
    Docs →
Security100 / 1007✓
  • HSTS (Strict-Transport-Security)
    max-age=31536000 (≥1 year)
    Docs →
  • X-Content-Type-Options nosniff
    nosniff set
    Docs →
  • Clickjacking protection
    X-Frame-Options: SAMEORIGIN
    Docs →
  • Content-Security-Policy
    1248 bytes of policy
    Docs →
  • Referrer-Policy
    no-referrer-when-downgrade
    Docs →
  • Permissions-Policy
    feature-policy declared
    Docs →
  • No mixed content
    no http:// asset references on this https page
    Docs →
Performance50 / 1001!
  • PageSpeed Insights API
    PSI_API_KEY not configured
    Docs →
Mobile70 / 1002✓3!
  • Viewport meta
    width=device-width,initial-scale=1
    Docs →
  • Apple touch icon
    no apple-touch-icon — iOS home-screen bookmarks will use a fallback
    Docs →
  • theme-color meta
    declared (consider pairing with prefers-color-scheme for dark mode)
    Docs →
  • AMP variant
    no AMP variant — Google no longer requires AMP; informational only
    Docs →
  • Web app manifest
    no manifest — site is not installable as a PWA
    Docs →
International50 / 1001!
  • hreflang annotations
    no hreflang declarations — fine for English-only sites; required for localized variants
    Docs →

Scores reflect the last automated crawl and refresh weekly; citation-panel results are engine output and refresh weekly with the scan. Want a live audit of your own site? Run a free scan.