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Best Otterly.AI alternatives

Otterly.AI is the cheapest way into AI search monitoring and the broadest on geography, which is why it is the tool many teams start with. It is also the tool many teams outgrow once Claude, an integration or a content workflow enters the picture. This page lists what else is on the market, with every figure read from the vendor's own pricing page on the date shown.

Every Otterly.AI figure below is from their own pricing page, read on , and every other tool’s from its own, dated beside it. If a vendor has changed their page since, trust their page over this one.

Why people look for a Otterly.AI alternative.

The most affordable way into AI search monitoring, and the broadest on geography.

Claude is a paid add-on

Otterly's pricing page, read on 2026-11-02, includes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every tier. Claude costs another $29/month on Lite, $109 on Standard and $439 on Premium. On Premium that add-on is close to doubling the bill.

15 prompts on the entry plan

Lite is $29/month for 15 search prompts and 1 workspace. The next step is Standard at $189/month for 100 prompts, so a site that needs 30 or 40 prompts pays for 100.

Tracking stops at the dashboard

Otterly's page lists recommendations, a GEO audit and a content check. It does not list a Google Search Console integration or content brief generation, so joining citation gaps to what the site already ranks for happens somewhere else.

API, MCP and Agent Analytics start at $189

Lite has none of the three. Teams that want to pull the data into their own reporting, or ask an AI assistant about it, start at Standard.

Otterly.AI’s page, read , lists Lite ($29/mo), Standard ($189/mo), Premium ($489/mo) and Enterprise (Custom). Not listed on Otterly.AI’s page: Google Search Console integration, Content brief generation, Topical cluster analysis. That means absent from the page b/cited read, not absent from the product. Full comparison: b/cited vs Otterly.AI.

What to look for.

What Claude actually costs

Add-on, enterprise-only, credit-weighted or included: the four tools below handle Claude four different ways. Price the tier you would buy with Claude turned on, not the headline.

Prompts versus credits

Otterly, Peec and Scrunch sell prompts; Rankscale sells credits where an engine costs a fraction of a credit and the fraction varies. Work out one month of the prompts you need on the engines you need before comparing figures.

Whether a free tier exists, and what it runs

Otterly, Peec, Scrunch and Rankscale list free trials. A trial ends; a free tier keeps running. If the goal is to watch a handful of prompts indefinitely, that distinction decides the tool.

What happens after the dashboard

Tracking tells you where you are not cited. Ask whether the tool then connects that to your own search data and tells you what to write, or stops at the chart.

The 6 tools, side by side.

b/cited is listed first and is the host of this page. Every other row is from that vendor’s own pricing page on the date shown.

ToolEntry priceClaudeSource
b/citedFreeIncluded on every tier, Free included./pricing
ProfoundCustomEnterprise only; the free Trial runs ChatGPT, Gemini and Google AI Overviews.tryprofound.com
Peec AI$95/moListed only in the Enterprise column of their model table.peec.ai
Rankscale$20/moOn every plan, at 2 credits a run against 0.25 for ChatGPT or Perplexity.rankscale.ai
Scrunch AI$250/moEnterprise only; not among Core's four engines.scrunch.com
HubSpot AEO$50/moNot listed among the engines their page names.hubspot.com

Tool by tool.

1. b/cited

Citation tracking for ChatGPT, Claude and Perplexity, joined to Search Console so the gaps become briefs.

From the plan table on /pricing
  • FreeFree

    5 prompts, run on request; 1 property

  • Solo$39/mo

    25 prompts, run nightly; 1 property

  • Pro$129/mo

    75 prompts, run nightly; 5 properties

  • Agency$399/mo

    250 prompts, run nightly; 10 properties

Engines. ChatGPT, Claude and Perplexity on every tier.

Claude. Included on every tier, Free included.

What b/cited does that the others on this page do not

  • Claude on the Free tier, included at the same cost as ChatGPT and Perplexity rather than sold as an add-on, weighted in credits or reserved for an enterprise plan.
  • Google Search Console clustering: what the site already ranks for, grouped into topics, with the citation gap marked per cluster.
  • Content briefs written against the gaps, so the output is a page to write rather than a dashboard to read.
  • A free, no-account site scan that grades AI-readiness before any tracking starts.

Best for. A site that already has Search Console data and wants ChatGPT, Claude and Perplexity tracked from a free tier up, with the next page to write handed to it.

2. Profound

The enterprise end of the category: a free trial, then a custom-priced contract.

From tryprofound.com, read
  • TrialFree

    50 prompts run daily for 7 days; ChatGPT, Gemini and Google AI Overviews; limited AI Marketer credits

  • EnterpriseCustom

    Tailored prompt plan, up to 9 answer engines, SSO/SAML, SOC 2, dedicated support

Engines. ChatGPT, Gemini and Google AI Overviews on the free Trial. Enterprise lists capability for up to nine: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude, Google AI Overviews and Exa Search.

Claude. Enterprise only; the free Trial runs ChatGPT, Gemini and Google AI Overviews.

Not listed on Profound’s page: Google Search Console integration, A self-serve paid plan for brands (the agencies view has one; see the FAQ).

What Profound does better than b/cited

  • Up to nine engines on Enterprise, including Gemini, Google AI Overviews, Google AI Mode, Microsoft Copilot, DeepSeek and Exa Search.
  • AI Marketer: a credit-based agent that researches, writes and builds reusable marketing workflows.
  • Agent Analytics with integrations listed for Akamai, AWS, Cloudflare, Fastly, Google Analytics, Netlify, Vercel and WordPress, on the free Trial too.
  • Enterprise controls: SSO/SAML, SOC 2, all-time history, CSV and JSON export and an API.

Best for. Teams with procurement requirements and a budget for a contract, who want marketing agents beside the tracking.

3. Peec AI

Prompt-based tracking with unlimited users, popular with SEO teams and agencies.

From peec.ai, read
  • Starter$95/mo

    50 prompts; choose 3 models; 1 project; 1 country; unlimited users

  • Pro$245/mo

    150 prompts; choose 3 models; 2 projects; 3 countries; API access

  • Advanced$495/mo

    350 prompts; choose 3 models; 5 projects; multi-country; Looker Studio integration

  • EnterpriseCustom

    Unlimited prompts; all models, up to 13 tracked; API; SSO; annual billing

Engines. Starter to Advanced pick 3 of ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI; a fourth model is an add-on from $30/month. Enterprise lists all models, including Claude Sonnet 4 (API) and Perplexity.

Claude. Listed only in the Enterprise column of their model table.

Not listed on Peec AI’s page: Google Search Console integration, A free tier.

What Peec AI does better than b/cited

  • Unlimited team users on every plan, including Starter.
  • Google AI Mode, Google AI Overviews, Microsoft Copilot and Naver AI, none of which b/cited tracks.
  • Agent analytics on every plan: AI crawler and referral tracking from Vercel, Cloudflare, AWS and other CDN and log integrations.
  • AI Shopping tracking at SKU level, brand fact-checking and a Looker Studio connector on Advanced.
  • SOC 2 and MCP on every plan, API from Pro, Google Analytics integration on every plan.

Best for. SEO teams that want many hands in one account and care most about Google's AI surfaces and ChatGPT.

4. Rankscale

Credit-based tracking across the widest engine list on this page, with a yearly-only starter plan.

From rankscale.ai, read
  • Essentials$20/mo

    Yearly billing only (their yearly view shows $17/mo); 120 credits a month; 2 brand dashboards; 10 page audits

  • Pro$99/mo

    1,200 credits a month; 10 brand dashboards; 50 page audits; unlimited seats; free trial

  • Pro+$229/mo

    3,000 credits a month; 25 brand dashboards; 100 page audits; REST API

  • Growth$385/mo

    5,500 credits a month; 50 brand dashboards; white-label dashboard links; agency programme

  • Enterprise$780/mo

    12,000 credits a month; 100 brand dashboards; priority support; dedicated onboarding

Engines. 17+ engines on every plan, including ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Anthropic Claude, Microsoft Copilot and Meta Muse Spark. Each query costs credits, and the cost varies by engine.

Claude. On every plan, at 2 credits a run against 0.25 for ChatGPT or Perplexity.

Not listed on Rankscale’s page: Google Search Console integration, A free tier (their Pro plan has a free trial).

What Rankscale does better than b/cited

  • Engine breadth: 17+ including Google AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Copilot and Meta Muse Spark.
  • All regions on every plan; scheduling from hourly to monthly.
  • Page audits, shopping analysis, ad analytics and local results from the $99 tier up.
  • Agency features on Growth: white-label dashboard links, a partner directory entry and affiliate commissions.
  • A published price at every level up to Enterprise, which only Otterly and HubSpot on this page come close to.

Best for. Agencies and anyone who wants Claude plus a long tail of engines and is comfortable budgeting in credits.

5. Scrunch AI

Monitoring plus an agent-experience layer that serves AI crawlers an optimised version of the site.

From scrunch.com, read
  • Core$250/mo

    125 unique prompts; 5,000 responses a month; 5 site audits a month; 1 brand workspace; 5 user licences; 7-day free trial

  • EnterpriseCustom

    Custom prompts and responses; Agent Experience Platform; API; SSO (SAML, OIDC); dedicated account team

Engines. Core lists 4: ChatGPT, Perplexity, Google AI Overviews and Copilot. Enterprise lists 9, adding Claude, Gemini, Meta AI, Google AI Mode and Grok.

Claude. Enterprise only; not among Core's four engines.

Not listed on Scrunch AI’s page: Google Search Console integration, A free tier, A published price above Core.

What Scrunch AI does better than b/cited

  • Agent Pages: a served-to-crawlers version of the site, which no pure tracking tool offers.
  • AI agent and bot traffic analytics on the Core plan.
  • Site audits (5 a month on Core) and page optimisation with content generation built in.
  • Google AI Overviews and Copilot, which b/cited does not track.

Best for. Brands that want to change what AI crawlers see, not only measure what AI answers say.

6. HubSpot AEO

AEO as part of a marketing suite you may already be paying for.

From hubspot.com, read
  • Standalone AEO$50/mo

    No other HubSpot subscription required

  • In Marketing Hub Pro+Included in Marketing Hub Pro and above

    Connects to your CRM from day one

Engines. ChatGPT, Perplexity and Gemini.

Claude. Not listed among the engines their page names.

Not listed on HubSpot AEO’s page: Google Search Console clustering, Claude as a tracked engine.

What HubSpot AEO does better than b/cited

  • CRM integration in the Marketing Hub version: your own customer data suggests the prompts to track, which no standalone tool can do.
  • Gemini coverage, which b/cited does not track.
  • A $50/month standalone price with no other HubSpot subscription required, the second-lowest on this page.
  • One vendor, one invoice, one login if you already run HubSpot, with competitor and sentiment tracking beside the rest of your marketing.

Best for. Teams already on HubSpot, or anyone who wants a cheap read on ChatGPT, Perplexity and Gemini without Claude.

Which to choose, by what you need.

Claude without an add-on

b/cited or Rankscale

b/cited includes Claude on every tier from Free up at the same cost as the other engines. Rankscale includes it on every plan but weights it at 2 credits a run against 0.25 for ChatGPT. Otterly sells it from $29/month on top of the plan; Peec, Scrunch and Profound list it on Enterprise only; HubSpot does not list it.

A free tier rather than a trial

b/cited

b/cited Free runs 5 prompts on ChatGPT, Claude and Perplexity and does not expire. Otterly, Peec, Scrunch and Rankscale list free trials; Profound's Trial ends after 7 days.

Lowest published monthly price

Rankscale Essentials or HubSpot AEO

Rankscale Essentials is $20/month billed yearly, with 120 credits. HubSpot AEO is $50/month standalone. Otterly Lite sits between them at $29/month for 15 prompts.

Google AI Overviews, AI Mode or Copilot

Rankscale, Peec AI or Scrunch AI

All three list Google's AI surfaces and Copilot on a self-serve plan. b/cited does not track them, and on Otterly AI Mode is an add-on.

Many users in one account

Peec AI or Rankscale

Peec lists unlimited users on every plan; Rankscale lists unlimited seats from the $99 tier. Otterly also lists unlimited team members on every tier, so this is not a reason to leave it.

Change what AI crawlers see

Scrunch AI

Agent Pages serve an optimised version of the site to AI agents; the Core plan at $250/month includes bot traffic analytics and site audits.

Search Console joined to citation tracking

b/cited

The only tool on this page that lists a Search Console integration. Queries the site already ranks for are clustered into topics, the citation gap is marked per cluster, and briefs are written against the gaps.

Enterprise controls and marketing agents

Profound

Up to nine engines, SSO/SAML, SOC 2 and the AI Marketer agent, on a custom contract.

Common questions.

Why look for an Otterly.AI alternative at all?

Usually Claude, prompt count or workflow. Otterly's pricing page, read on 2026-11-02, sells Claude as an add-on from $29/month, steps from 15 prompts on Lite straight to 100 on Standard at $189, and does not list a Search Console integration. Its strengths are real: the cheapest entry in the category, four engines on every tier, unlimited countries, languages and team members.

Which Otterly alternatives have a free tier?

One on this page. b/cited Free tracks 5 prompts on ChatGPT, Claude and Perplexity, run on request. Otterly, Peec, Scrunch and Rankscale list free trials; Profound's Trial runs 50 prompts daily for 7 days; HubSpot AEO lists a free trial of its $50/month tool.

Which alternatives track Claude without an add-on or enterprise tier?

b/cited includes Claude on every tier from Free up. Rankscale includes Claude on every plan but charges 2 credits a run against 0.25 for ChatGPT. Peec, Scrunch and Profound list it only on Enterprise, and HubSpot's page does not list it.

What is the cheapest Otterly alternative?

By published monthly price, Rankscale Essentials at $20/month (yearly billing only, 120 credits), then b/cited Solo at $39/month for 25 prompts with Claude included, then HubSpot AEO at $50/month standalone. Otterly Lite itself is $29/month for 15 prompts before the Claude add-on. Compare on what you need tracked rather than on the headline figure.

Is Otterly cheaper than b/cited?

On the entry plan, yes: Lite is $29/month against b/cited Solo at $39. But Lite covers 15 prompts to Solo's 25, and Claude costs another $29/month on Otterly while it is included on b/cited, so with Claude turned on the two cost about the same for fewer prompts.

How current are the prices on this page?

Every figure was read from the vendor's own pricing page on the date shown beside it, and that page is linked. Prices change; if a vendor's page disagrees with this one, trust theirs.

Is b/cited affiliated with any of these companies?

No. b/cited is one of the tools listed and is placed first. The others are competitors, described from their own pricing pages, with what each does better than b/cited named.

Head-to-head comparisons

Sources: Profound: https://www.tryprofound.com/pricing, read ; Peec AI: https://peec.ai/pricing, read ; Rankscale: https://rankscale.ai/pricing, read ; Scrunch AI: https://scrunch.com/pricing/, read ; HubSpot AEO: https://www.hubspot.com/products/marketing/aeo-guide, read ; Otterly.AI: https://otterly.ai/pricing/, read . Prices change; verify before deciding. bcited.ai is not affiliated with Otterly.AI or with any other vendor on this page.

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